BioSteel Flash Flavour Campaigns
Beginning in 2020, BioSteel launched "Flash Flavours"—a summer-long sale where a new flavour of hydration mix would be released at the beginning of every month, and discontinued at the end of the month. I was tasked with the design of campaign assets for the first flavour, with the intention of using that initial concept as a template for subsequent flavours, albeit with certain tweaks and changes along the way.
Deliverables include: *digital product shot renders (*not design of packaging—done by our packaging designer), homepage banners, eblasts, animated and static paid display ads, and social media graphics.
Main Flash Flavours
Specialty Flash Flavour: Ice Pop
Specialty Flash Flavour: Pineapple Passionfruit (Year 1)
Specialty Flash Flavour: Pineapple Passionfruit (Year 2)
