The Project
Logo and Identity for Matthew Goldsman Real Estate, an award-winning residential and commercial realtor in the Toronto and Muskoka areas.
![](https://cdn.myportfolio.com/56cc2f27-7ecc-4a25-b545-6cfdaec8b8a5/cf746d8d-cfbe-4cdc-8991-3bf859465dca_rw_1920.jpg?h=96bc3adf246861992891528bf00576f9)
The Concept
The objective was to design a monogram logomark that evoked a sense of luxury while incorporating several visual elements that when combined, helped create a distinct visual symbol in the marketplace.
![](https://cdn.myportfolio.com/56cc2f27-7ecc-4a25-b545-6cfdaec8b8a5/c06a5d47-1fc1-49a8-9162-8aa37c3dd585_rw_1920.jpg?h=8aa5cb79533ba132eb03124c1fe569ee)
![](https://cdn.myportfolio.com/56cc2f27-7ecc-4a25-b545-6cfdaec8b8a5/7cc38bde-c495-4599-a8a0-97a2b30debab_rw_1920.jpg?h=fe914afec60587b325a2f0fe1c683e1c)
![](https://cdn.myportfolio.com/56cc2f27-7ecc-4a25-b545-6cfdaec8b8a5/71376ef3-bf2c-4d35-983a-1c6fb7a59945_rw_3840.jpg?h=3ad6c4e81196e9ba84a2f0aad35f1c6b)
![](https://cdn.myportfolio.com/56cc2f27-7ecc-4a25-b545-6cfdaec8b8a5/b2c1ebdc-52ea-4b7d-9c72-7a0c5ae52904_rw_3840.jpg?h=48a64566357ff017cf9d23d6ffa613d5)